The World Bodypainting Festival was created in 1998 by Alex Barendregt. At the time, Barendregt was working in a local travel agency and was given the task of organising a new summer event in Seeboden. He chose body painting on a whim after seeing a photograph about it. Although the festival wasn’t very popular at first, today it is the biggest annual event of the body painting culture and community. The festival is the first of its kind in the world and has become the Mecca of Bodypainting. It draws the best two hundred body painting artist teams and models, as well as tens of thousands of visitors, from all over the world every year.
The Lake Millstätter See region’s scenery is the stage, where bodies are boldly put on show, and each artist has the opportunity to show his/her own specialities – bodies painted with many different materials and techniques, and sometimes combined with the most fantastic costumes, masks and effects.
A male model being painted.
The artists compete in many categories: brush and sponge, airbrush, and special effects are World Champion titles. At night time there is also a special UV effects contest giving the title for World Champion in UV bodypainting effects. There is a World Facepainting Award and a special award for special effects face make up. There are also semi professional student awards. All categories have separate prizes and trophies. Artists can use either male or female models as they wish. All models must be wearing underpants while painted, but female models can go topless if they want. Many body painting models are unpaid and volunteer for the unique experience of transformation by the body painting artists.
Body painting is not simply painting a body, body painting is to replant the body into an entire scenery, to create a body scene with choreography and music. The WBF Institute of Sound is the community music project that developed through the World Bodypainting Festival. Every year the festival brings together international musicians, specialists in electronic music and technicians from many different countries and cultures. It is the festival’s goal to develop the music scene like the community of body painters, photographers and models that has already existed for years. The creative thoughts of both groups can develop many new ideas.
The WBF Fashion Department focuses on body painting for fashion with many artists working alongside designers and with stylists around the world in the fashion industry.